Gallo WW uses cookies on its sites to offer you a better use experience. Learn more about cookies.

The Gallo legacy

{ scroll down }

1860

The Origin
The origin of Gallo olive oils dates back to the 18th century.
It came about through the foundation of an institution
in Abrantes, Portugal, which belonged to
“União Industrial, Lda.”.

Vitor Guedes Factory - Abrantes - Portugal

1919

Trademark
Gallo has been a trademark since 1919
when it became known for producing an
olive oil with a unique taste.

Gallo

Legend has it that Mr Victor Guedes decided
to name the olive oil “Gallo” (portuguese for
rooster) when he woke up one morning and opened
his bedroom windows to the sound of a rooster crowing.

.

As Mr Victor Guedes was originally from Galicia
he registered the trademark with two L’s,
a name that has been kept today because
of its singular traits and originality.

1938

Exports
As of 1938, when “Victor Guedes & C.A.” purchased
“União Industrial, Lda.”, Gallo started investing in its
international expansion, focusing particularly on the
markets where the Portuguese emigrated to:
Brazil and Venezuela.

INTERNATIONAL EXPANSION

1969

International Expansion
Initially focused on producing olive oil for exports,
in 1969 the company changed its strategy in a crucial
manner and defined penetration of the domestic market
as its main goal. This was followed by heavy industrial
expansion and significant investments were made in
opening new facilities and modernising the existing ones.

Gallo Olive Oil packing cans line
Olive Oil distribution in Algarve
Warehouse - Vitor Guedes Factory
1989

FIMA, a company owned by
Unilever and Jerónimo Martins, acquires the Gallo brand.
From that moment onwards, the investmernt in promotion of the brand
is intensified, reinforcing the leading position of Gallo Olive Oil.

Origins


watch video watch video "Origins"
1991

Launch of the first edition of Gallo New Olive Oil
This olive oil is produced using the first olives of the new crop.

New Olive Oil


watch video watch video "New Olive Oil"
1993

The Master

The Master


watch video watch video "The Master"
Brasão

Portugality (the Portuguese identity) represents the best of Portugal and the Portuguese people. It represents openness to the world;
it is a concept of travelling the world and embracing it; the concept of a Portugal that influences the world due to its language, its attitude and even the diaspora that thrives in all continents.

.

“Portugality” is thus a form of identity of which the Portuguese language is an essential pillar.

1995

Christmas Eve Mass
(TN: In Portugal it is called “Missa do Galo”)

Missa do galo


watch video watch video "Missa do Galo"
1999

Gallo develops and launches a new olive oil
segment infused with Aromatic Herbs.

2001

Gallo innovates and expands its range of Extra Virgin Olive Oil
and complements its Classic range with the new Mild and Intense
varieties.

String Trio


watch video watch video "String Trio"
2006

Launch of the Extra Virgin Fruity Olive Oil.

Extra virgin fruity


watch video watch video "Extra virgin fruity"

Gallo freshens up its image by introducing a modern bottle,
albeit faithful to its iconic status. In order to celebrate this
moment it launches the “Tira-me Tudo” (Take everything
from me) video, an expression for the “Portugality”
of a new generation.

Tira-me tudo


watch video watch video "Tira-me tudo"

Gallo creates its first campaign
exclusive to the Brazilian market.

Discovery


watch video watch video "discovery"
2007

Launch of Special Selection

Of the almost centuries-old wisdom of Gallo and the selection
of the best fruit from the best olive trees, Gallo Special Selection
is born. It is a cold-pressed extra virgin olive oil of exceptional
quality and with low acidity. It comes in a dark colored glass
bottle in order to maintain its characteristics.

New brand video to strengthen Gallo’s
contemporary “Portugality”.

Portuguese Recipe


watch video watch video "Portuguese Recipe"

Gallo launches the My First Olive Oil for children

Gallo My First Olive Oil meets your baby’s
specific needs and contributes to a
balanced diet and healthy growth.

Loyal to its innovative mind-set and ambition
Gallo launches two new product categories:
vinegar and olive paste.

2008

Launch of Gallo Moonlight Crop

Derived from an ancient ritual of harvesting by night, Gallo Moonlight
Crop
is the result of harvesting the olives at night when the
temperatures are at their lowest, favoring the presence of the
fruit’s aromas and flavors. This is a truly exclusive
olive oil to satisfy the most demanding palate.

Moonlight Crop


watch video watch video "Moonlight Crop"


New image in Extra Virgin range.

Gallo strengthens its brand credentials of wholesome
tradition in the Brazilian market with a new
video aimed specifically at this market.

invitations


watch video watch video "invitations"
2009

Gallo Creates Worldwide

2010

Always loyal to its innovative mind-set and ambition, Gallo
launches Gallo Olives in Brazil because the best olives are
behind the best olive oil.

The Olive


watch video watch video "The Olive"


Continuing its quest to strengthen its contemporary “Portugality”,
Gallo launches the “Renewed Traditions” video.

Renewed Traditions


watch video watch video "Renewed Traditions"


Gallo launches the “The Legend” campaign with the aim of
strengthening its almost centuries-old legacy in Brazil.

The Legend


watch video watch video "The Legend"

Elected as the best olive oil in the world - gold medal
Mario Solinas Award, the only award recognized by the IOC.

This film is a tribute to all prizes won by Gallo every year.

World Best Olive Oil


watch video watch video "World Best Olive Oil"
2011

Gallo changes its image to dark colored glass in order
to preserve the olive oil’s quality right up to your table.

Dark colored glass


watch video watch video "Dark colored glass"
2012

Gallo creates its first campaign
exclusively for the Angolan market.

Angola


watch video Azeite é Gallo,
mama Kuiba é que sabe!

Launching of the 2012.2013
Edition of Gallo First Crop
with a 360º worldwide campaign.

Gallo First Crop 2012.2013


watch video watch video "Gallo First Crop 2012.2013"

Gallo Olive Oil is the 3rd largest olive oil brand in the world.
Sold in over 40 countries, and is a category reference in
Portugal, Brazil, Venezuela and Angola.

Medalha

2013

Follow Us
worldwide
Subscribe Newsletter
Send
X HELLO Spare us a minute of your time

Contact Us
for any information Contact Us